A word on pricing. These figures are deliberately conservative — something a new client can say yes to without much deliberation. The real opportunity is value-based pricing once you've proved results. A founder who gets back 10 hours a week and stops missing follow-ups knows exactly what that's worth to their business. Clients who see the value will often volunteer to pay more, or refer others without being asked. Start low enough to get the door open; let the results make the case for a higher rate.
The core pitch: "I'll give you back 10 hours a week. Your inbox gets handled, your calendar gets managed, your follow-ups don't fall through the cracks — and you don't have to hire anyone."